If you’re looking to find out who is ranking well in search engines, one of the best tools for this is a keyword research tool called SEMrush.


The program allows you to compare up to five domains based on basic metrics of their backlink profiles, check on their organic traffic, search ranking, and target keywords.

You can also export this data and analyze it with a spreadsheet or VLOOKUP to see how well your competitors’ websites are performing in the search engines. This is excellent data for your Competitor analysis and search engine optimization.

With a subscription to SEMrush, you can automatically track overall performance and identify keywords that are improving. You will be able to generate a list of keywords from a seed keyword that you enter which will ensure critical long-tail keywords aren’t missed.

The Keyword Difficulty Tool will help you find Common keywords in the search term that people are using to find you, but also those they are using to find other websites. Log them and add them as targets for your digital marketing strategy to build content around.

Position Tracking and Organic Research can be used to help you refine your marketing strategy and result in boosting search traffic to your website and reducing your bounce rate. SEMrush does so much more than this and is an excellent content marketing toolkit.


Moreover, with the SEMrush Guru subscription, you can track the performance of your website on multiple devices and in different locations, right down to the postal code.

Ultimately, using this tool is a smart way to improve your SEO strategy by learning from your wins and incorporating the results from your campaigns. It won’t be long before you are a SEMrush Pro, able to fine-tune your SEO campaigns, boost your domain authority, and rise above key competitors, your direct competition in the search results.


Once you have your account, you can get started on the site. The interface is intuitive and simple to use, so you can start using the tool in no time.

One of the most useful features of the software is the SEMrush Sensor, which tracks volatility in Google search results. If you notice a sudden increase in volatility in your ranking, this can help you make the necessary changes to your website. This will result in a higher page rank and more traffic.


backlinks you have to your website. If there are many relevant backlinks to your website, then you have a good link profile and should prioritize those links.

A thorough analysis of backlinks using the backlink audit tool will produce a backlink analytics report that will help you identify those valuable backlinks.

The backlink analysis that you are able to carry out with SEMrush is excellent and very detailed. You will be able to identify any backlink gap by using the Backlink Gap Tool and backlink crawler to show backlink opportunities that your competitors have found that you have missed.

You will also discover toxic backlinks that are doing more damage than good that you should be disavowing. Poor-quality links such as affiliate advertising links should not be in your link-building strategy, they are just bad links as far as Google is concerned, toxic links that need to be removed.

Focus on building SEO Content that will attract authoritative links that help increase your domain authority.

If you have a lot of backlinks, it might be a good idea to update your content regularly to keep it fresh and relevant. With the help of the SEMrush tool, you can find out what type of backlinks are worth the time and effort.



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