HOW TO BEGIN WITH EMAIL MARKETING
I wonder if you are aware that there are 3 times higher number of email accounts when compared to total Facebook and Twitter accounts? And that you are more likely to receive an email click-through rate that is 6 times higher than Twitter? This makes an email series one of the most effective marketing channels, beating all social media platforms.
There are many different types of emails that you can send; transactional emails, promotional emails, email newsletters, or commercial emails to potential customers. Whatever the type of campaign or email type, one thing that remains constant is that they all need to be effective email marketing campaigns.
If you’re a smart marketer, you’ve probably seen reports showing the many benefits of email marketing and that email offers the highest ROI of all marketing methods available. We’re sure you’re eager to get started using email to increase revenues and sales for your company and so please find below a selection of email marketing tips.
UNDERSTAND YOUR AUDIENCE
Before starting an email marketing campaign, it is crucial to understand your audience. Once you understand your intended audience you can craft email content to align with them as well as achieve your email marketing goals.
Sending relevant emails will improve deliverability rates and help establish a band of loyal customers. An engaged audience is more likely to stay on your subscriber list and reduce Spam complaints.
Understanding your audience will also enable you to take advantage of other features such as email list segmentation. This allows you to tailor the content to different segments of your audience, a bespoke type of email campaign for each person on your contact list rather than sending out the same types of content to everyone. Segmented lists should become an integral part of your content marketing strategy.
Using the right email subject line will increase open rates and reduce bounce rates, which is crucial for any email campaign. Furthermore, a well-written message can lead to a better response from your customers, reduce your unsubscribe rate while giving your email subscribers relevant content.
With all these benefits, you can use email marketing to reach your target market in the most efficient way. So, make sure to read up on the best tips and tricks to get the most out of it. You can improve your marketing by keeping these tips in mind.
EMAIL MARKETING STRATEGY
An email marketing strategy should also contain goals and objectives. These are the overall goals that you want to achieve with the types of email campaigns that you intend to run. These goals should be measurable and realistic.
You should keep in mind that the more you know about your customers, the more you can refine your strategy. In addition to the above-mentioned steps, you should always reflect on your marketing progress and look for ways to improve it. This is the best way to measure your success and keep an eye on how things are going.
The success of your email marketing campaign can be determined by the strategy you use. The right email marketing strategy depends on how you plan to engage your audience and how you can make their experience more personalized. Here are some suggestions for creating a successful email marketing campaign.
First, understand your audience. What are their needs and interests? What are their pain points? What will they most likely benefit from when receiving your emails? You can create an email campaign that solves their pain points and generates more business.
EMAIL LAYOUT & STRUCTURE
Your email should follow the rules of email design. Make the CTA prominent and sizeable and surround it with space. Also, your copy should convey the key benefits of your offer. Keep your emails short and simple. People spend a limited amount of time reading an email. Keeping your messages short and simple will increase your email open rates and make them more likely to open your emails. Once you’ve got these three tips down pat, you can go into more detail on how to write a catchy email.
Your email should contain a single call to action message that can be repeated through the email. Don’t sound robotic or pushy; be gently persuasive and human.
Always include your social media links, physical address, and unsubscribe links. Anti-spam laws require that you include an unsubscribe link, but don’t forget to use this option. These unsubscribes are valuable feedback to your emails and help improve your marketing strategy. You can even send one-off email blasts to get an immediate response.
EMAIL MARKETING SUBJECT LINES
The subject line is the most important part of your email. Your subscribers read it before reading the rest of the message. It should be short and catchy. If you can, include a deadline or tease message to get your subscribers to open the message.
Once you have a catchy subject line, you can create an email that will be read and appreciated by your subscribers. This tactic will make your email marketing campaigns more effective. Listed below are some other ideas for making your subject lines catchy.
Email marketers should use a good subject line to make the most of their audience’s attention. The subject line provides subscribers with basic information about the email, which should inspire them to open the entire campaign.
The goal of the subject line is to inform, engage, and motivate your subscribers to take action. For example, a good subject line could include the date, time, and place of a webinar. By reading the message, subscribers can decide whether they want to attend.
A good subject line is also critical to get past spam filters and actually get your marketing email in front of your entire list. Many email marketing platforms will provide email marketing tools that will score your subject line for potential spam content. Email marketing automation is now so advanced that almost any email marketing software or email marketing provider that you choose should help with this.
When creating an email, be sure to use your brand in the subject line. Choosing an appropriate subject line for your email can be a big help. For instance, new subscribers should be sent a series of emails related to their interests and activities.
Other useful segmentation methods can be based on the user’s location, preferences, and open rate. Inactivity can also be considered a segmentation. This segmentation can be useful for your email marketing and is one of the most effective email marketing strategies.
Your email subject also affects your email deliverability as does the reputation of the email server that you use. Not all email platforms were created equal and this is something you should look into when selecting your email marketing service provider.
Aside from the subject line, the body of an email should be compelling. A subject line that promises a free eBook could be an excellent way to gain your subscribers’ trust.
The subject line should be a clear representation of your brand. This will make the readers want to download it. Having a branded subject line also enhances the effectiveness of email campaigns. It is possible to personalize your emails by using dynamic image personalization. This way, you’ll be able to get a wider range of subscribers with your email marketing efforts.
EMAIL SERVICE PROVIDERS
A good email service provider should include automation tools, opt-in features, built-in analytics, and landing pages. A good email marketing service should also offer features like a newsletter autoresponder, split testing, and a blast autoresponder.
Most businesses use email marketing to build relationships with their target audience and brand awareness. Adding branding to emails will make them stand out in the inboxes of subscribers. It will also help you improve the performance of your email campaigns.
LEAD MAGNETS IN EMAIL MARKETING
When sending newsletters, make sure to use a lead magnet that will help your recipients get something useful for free. For example, you can give them a coupon or discount code or even a chance to win a prize.
A good email marketing strategy will provide value to your customers, but you need to make sure that you are not annoying them. A high-quality email should also be relevant to the recipient’s interests. This will increase your email opens.
You can think of a lead magnet as a legitimate bribe to entice your readers to give you their contact information. Why should they trust you with this?
DATA PRIVACY IN EMAIL MARKETING
When it comes to email marketing, you should make sure that you are following all data privacy laws. You should not only keep in mind the laws in your country, but also the laws that apply to the countries your subscribers live in.
BUILD YOUR EMAIL MARKETING LIST
Now that you have established your goals and what you want to achieve from email marketing, it’s time to build your email list so you can start sending campaigns that those goals.
In the context of email marketing, a list is a database of email addresses of people who have subscribed to your newsletter. The most basic distinction in lists is between “opt-in” and “opt-out” lists.
There are a couple of different ways you can build your email list, but the right method for each campaign really depends on the goals you establish in Step 1.
Email lists are a driving force for any marketing campaign. Whether you’re building an email list to promote your latest product, service, or blog post, it’s important to get the right balance of subscribers who will be interested in what you have to offer.
You can build your email marketing list by using a few different methods.
- You can purchase an email marketing list from a company that specializes in such lists.
- You can use a service like Mailchimp or GetResponse to find and add people to your list.
- You can collect names and email addresses from your website or social media pages by adding a sign up form.
- You can purchase an email marketing list from a company that specializes in such lists, and then add the contacts you collected through other means to the list.
It’’’s not enough to just have an email list. You need to know how to build it, manage it, and grow it in order for it to be effective.
In order to build your email marketing list, you need to create a compelling offer that will make people want to sign up.
As we explained earlier when discussing the lead magnet, you can do this by offering something of value in exchange for their email address. This could be an e-book, a video series, or an online course.
It is important that you provide them with something of value in exchange for their email address because if they are not receiving anything in return, they will quickly unsubscribe from your list.
CREATE YOUR WELCOME EMAIL
The importance of welcome emails is because they’re your first impression, and they send out emails at a time that they’re extremely interested in your company. It is possible to get a better than average response rate to your welcome emails therefore, make sure that you’re providing value immediately.
Begin by greeting them with a warm smile give them an overview of the kind of service they can anticipate from your company in the near future and then offer the recipient something that will be useful immediately.
Once you’ve set up your welcome email, it will be sent to all contacts that sign up automatically.
FOUR IMPORTANT THINGS THAT YOUR WELCOME EMAIL SHOULD DO
Create an email template that you can reuse. This is where the fun begins! Even when you’re not a graphic artist, it’s possible to create elegantly designed professional emails that look stunning across any gadget.
Many autoresponder service providers provide email templates for you to pick from, including modern templates that will stand out in the inbox. After that, personalize your template to reflect your company’s brand by putting your company’s logo at the beginning of the email. You can also link the image to your homepage. Include your company’s trademark colors and design an email footer that includes your company’s name, contact info as well as links to your most active social media accounts.
After you have these vital design elements in place make a copy of your email, and save a version of it as your template master. With this template, it is not necessary to create a new template and then add your brand each time.
PREVIEW & TEST EVERYTHING BEFORE YOU SEND
When you’re starting out with the idea of email marketing, it’s quite likely that will make a mistake every now and then.
Perhaps you have forgotten to put the link you need to add or make a sloppy spelling error right within the subject line. Doh! It’s true that there’s no Return button on emails so make sure to email yourself or a staff member an initial Test Email before sending it out to everyone on your list.
PRACTICE WRITING PERSUASIVE MESSAGES
This can be one of the most terrifying actions for business owners. I know that writer’s block is a reality for most of us. What typically gets me out of my funk is pretending that I’m talking to someone, and then writing down exactly what I’d like me to say to them.
It also helps to follow a repeatable process and break your message down into three important sections:
- What is your offer? That’s your headline
- What can it do to help the reader? Put that in your message body
- What can they do next? Craft this into your Call To Action
This 3-step formula helps you stay focused, so you can compose effective messages quickly.
CONCLUSION
Email marketing is one of the most cost-effective ways to grow your business. It allows you to communicate directly with customers, build customer loyalty, and increase sales.
There are 2 sides to Email Marketing; building your email list and creating content that you send out to your list.
It’s not enough to just have an email list. You need to know how to build it, manage it, and grow it in order for it to be effective. Your email list will become a valuable asset in its own right.
Your content needs to have a clear goal and it needs to be persuasive enough and well crafted to make sure that you achieve that end goal.
